The old saying really is true – your network is your net worth.
If you want to do big things in life then you need to be good at networking. Otherwise, you’re going to have a tough time convincing others why should actually be successful.
In light of this, you need to know how to talk to others in a compelling way while still maintaining balance and strength. And what better way to do this than learning about the psychology of the human brain and how it works?
To get you started, here are six important things to remember when trying to be persuasive. They can be used when speaking, writing, really any time you want to be compelling.
#1. We are interested in people
We love to watch other people and figure out why it is that they do the things that they do.
#2. We pay close attention to things that we fear or hope are true
As humans, we are alway moving towards pleasure or away from pain; think fight-or-flight syndrome.
#3. We delight in finding patterns
We understand the world better when we see things that we recognize from past experiences, and are rewarded with a rush of pleasure (dopamine) when we do.
#4. We are attracted to puzzles, novelty, incongruity, and apparent contradictions
When we don’t get something, we enjoy trying to figure it out.
#5. The nature of our bodies
The nature of our sense organs and eyes influence what types of things draw in our attention.
#6. We have certain psychological traits, many of which are evolved, that make us believe and disbelieve, like and dislike, etc
Our brain like to use the least amount of energy possible and therefore, uses heuristics (mental shortcuts) that help with the decision making process.
When you know about what makes things riveting to humans based on the psychology of how their brain works, it can be much easier to persuade them about something.
These can be especially beneficial for business, marketing and sales, as you can structure your message/pitch/content around them, and get people more interacted than they may be otherwise.
PS: Most ‘average’ salespeople don’t know about these, and many others won’t take the time to learn the art of persuasion. In using them, you have an automatic advantage, and can be on the path to becoming so good that people can’t ignore you.
photo credit: pickthebrain.com